So often companies have great strategy that fails to drive the desired business results. Most companies don’t lack great ideas, but prioritising these, and being ruthlessly focussed on the ones that will make the biggest impact is more difficult. Even when the Strategy is focused and supported by great insight and a clear understanding of the required outcomes, it can fail by not taking account of the real capabilities of the business.

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A hospitality company for example may well see being a leader for in-room ‘digital guest experience’ as highly desirable – surely that’s the secret sauce to drive guests wild, whilst also impressing the investors – right? And surely every modern traveller wants to be able to cast their favourite Netflix show to their TV, to have voice activated lights, and who wouldn’t fawn over an app to order room service from anywhere? But what if the hotel systems don’t enable this? What if the staff don’t have the right skills and capabilities to support this vision? And what if the guest would much rather other, more important elements of their stay we’re fixed first? Companies often flock to the latest sexy technological enhancement, when in reality delivering great service and ‘fixing the basics’ might drive far greater improvements in guest satisfaction and repeat visits.

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Drawing on a decade in the hospitality arena I help companies create strategy that is rooted in what their organisations can genuinely deliver. Enabling them to clearly prioritise the actions that will deliver the greatest bang for their buck. I help Leadership teams rise above the multiple silos of specialism that exists in today’s multi-faceted, multi-brand, multi-channel, multi-regional organisations, and build genuinely integrated customer experiences that not only drive satisfaction, but also bottom line performance.

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After all, great strategy that doesn’t get delivered is just pretty, and expensive, power point slides!