Delivering the promise

Understanding your organisations capacity to deliver Marketing, Brand, Product, Technology, or just good old fashioned customer service can get lost in the excitement of developing new Strategy, and in the ever scintillating world of annual planning!

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Even when companies do embrace the need for a degree of delivery discipline, of standing up consistent process and Programme Management Offices, of stage-gates, and agile tech development, it is still far too easy to get lost in the weeds, and invest large sums of money in technical solutions and processes that don’t really move the needle on outcomes and performance.

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And worse, we all too often see an incredibly well crafted Brand, with a beautifully integrated customer experience, delivered as a disjointed mix of digital, product, technology, and service, that consequently fails to win a customer’s wallet.

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Drawing on 25 years in consumer facing businesses I help companies successfully navigate this world, first enabling them to prioritise the right actions that will deliver genuinely integrated customer experiences, whilst keeping within their organisation’s delivery capacity.

Yes there’s often need for some project management discipline, but often, more importantly, there’s need for communicating a clear story to help the whole team maintain focus on delivering the customer vision. Of course there’s also need for just being honest about when things get stuck, or test badly, or become obsolete, it’s often the relentless pursuit of the pet project that handicaps an organisations broader delivery success.

If your organisation is struggling to turn it’s vision into reality, and is struggling with too much, or too little delivery discipline, give me a call and see if we can help you get the outcomes you need.

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